Should your business have a website?
The digital era is here, and your website needs to be a part of it.
In the old days, you picked up the Yellow pages and looked for a plumber to call. Nowadays? You go to Google and search “plumber near me.”
It’s no longer enough to have a physical address or even a phone number. Customers are looking for more information about you online, and your business needs to be easy to find on the internet.
When you have a website, you can use it to attract customers by telling them about your products or services and inviting them to come visit you in person. You can also use it to inform customers about special events or sales that are happening, so they’ll know when they should come see you.
A website will help your business stay ahead of the competition because it gives people something extra—a way to learn more about who you are and what you do. It’s an easy way for customers who are new in town and don’t know much about local businesses yet to find out about yours right away.
1. Looking Reputable and Established Online
Your website is your business’s first impression.
It’s the first thing a potential customer sees when they want to learn more about your company, and it can make or break whether or not you get their attention.
By having a website, you’re showing that you’re credible and professional—and that’s exactly what you want to convey in your first interaction with someone who could become one of your customers.
A website also lets you show off any certifications or awards that your business has earned. The more professional you look, the better it is for your brand.
2. Get Seen on Search Engines such as Google
Search engine optimisation is an important part of any website.
If you have a website that is optimised correctly, it means that if someone is searching for a product or service, and if your website is ranked on google then you are more likely to be listed and as a result gain potential customers.
For example, if I was looking for a Plumber in Warwickshire, I would go to Google and type in “Plumbers in Warwickshire” my search result will list companies with websites that are optimized for this phrase. This is why search engine optimisation is important in any website.
3. Showcasing Products & Services
A website will allow you to sell products 24/7, so not only will you be able to reach new customers, but it means that the customers who already know and love your brand can buy from you whenever they want—and that’s great news for both of us.
Your website will also make it easy for people to find out about all of your products and services, so that they can make an informed decision about what they want to buy. It’s also important for you to remember that this information is available 24/7, so it doesn’t matter what time of day or night it is—your customers will still be able to find out about all of the amazing things that your company has to offer.
And finally, if there is any kind of change in your business (like changing prices or discontinuing a product), then this can be updated on your website immediately without having any impact on production costs or delivery times.
4. Competitive Opportunity
In the business world, it is important to use every possible advantage you can in order to stay ahead of the competition. In today’s digital age, having a Website is one of the most powerful tools available to your business.
With so many businesses using Websites to their fullest advantage, it is essential that you do the same. If you don’t have a Website yet, now is the time to get started.
5. Save Money on Printing
Paper catalogs and brochures can still be helpful in point-of-sale situations, but what if item information changes? It is more efficient to have all relevant info on your website, where it will be much cheaper to edit and revise. A combination of print and web marketing materials will likely be the most cost-effective way forward.
It used to be that a company would put together a paper catalog and distribute it to its customers. Then they would get feedback from those customers, who might say “Hey, you don’t have this product anymore,” or “This product is no longer made.” The company would then have to go back through their catalogs and update them with new information. This was a very time-consuming process that took up a lot of resources at both ends—the company creating the product catalog and the customer receiving it.
Nowadays, however, companies are able to use their websites as additional distribution channels for their print materials. If someone wants something from your website but doesn’t want to order online (perhaps because they don’t trust you yet), they can still get it from your site’s printable version. And if someone does want one of your products but has a question about how much it costs or where they can find it